Air Jordan Nike's brand narrative

From underdog to big dog: Take-aways from the Nike brand narrative.

  There’s nothing like a good origin story to remind everyone what your brand’s really all about.  Phil Knight’s memoir, Shoe Dog, is an exceptional example. Like all good stories, it has plenty of interesting characters, plot twists and emotional ups and downs. Phil Knight wasn’t always the stadium-building billionaire that he is today. For …

From underdog to big dog: Take-aways from the Nike brand narrative. Read More »