BNBranding how to choose the right message for your ads

Old-school Mad Men advice : Use a USP in your advertising

Life in a 1960’s advertising agency makes for a great costume drama. Sometimes the powerful men of those fictitious Madison Avenue agencies can even teach us a thing or two. Like how to come up with a USP in advertising after downing five martinis over lunch. (If you haven’t binged on MadMen, you should.  It’s …

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