Flip the marketing funnel — make it a mountain.
Let’s talk about one of the most popular marketing metaphors of all time: The Marketing Funnel. Sales funnels, marketing funnels and conversion funnels are ubiquitous in the business world. It’s an idea that dates back a hundred years, and it goes like this… At the top of the marketing funnel you have […]
Flip the marketing funnel — make it a mountain. Read More »