Fake thrills and false advertising — Another automotive marketing misfire.
Automotive advertising, as a category, is notoriously bad. The big brands seldom produce memorable spots, print ads or campaigns. And at the dealer level there’s nothing but obnoxious yell & sell retail ads. Many have been accused of false advertising. Let’s look at a campaign for the Toyota Camry… This isn’t what I’d call blatantly […]
Fake thrills and false advertising — Another automotive marketing misfire. Read More »