Enough, already, with the exclamation punctuation in advertising.
I’m an advertising guy… a copywriter from way back. We’re not nit-pickers when it comes to grammatical details like sentence structure and perfect punctuation in advertising. Case in point: Got Milk? (That idea, at first, was “do you have milk?”) The copywriter made the idea better by bending the rules of grammar. So we’re not […]
Enough, already, with the exclamation punctuation in advertising. Read More »