From underdog to big dog: Take-aways from the Nike brand narrative.
There’s nothing like a good origin story to remind everyone what your brand’s really all about. Phil Knight’s memoir, Shoe Dog, is an exceptional example. It spells out how the Nike brand narrative evolved as the company grew up. Like all good stories, it has plenty of interesting characters, plot twists and emotional ups and …
From underdog to big dog: Take-aways from the Nike brand narrative. Read More »
