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Marketing strategy in the golf equipment business: Parity vs “kickassery.” - I just bought a new driver. Not a two-year-old discounted driver, but a shiny new model from one of the biggest brands in golf. I did it for several reasons, none very rational: It's been 8 years since I purchased a new club. I was due. I deserved it. A client of mine in the golf industry couldn't shut up about this club. And he gave me a deal. I couldn't find any consistency with my current driver. It was market research for this article. It had nothing to do with distance. I had enough distance with the old driver. Just couldn't find the fairway. Which brings me to the topic at hand: Marketing strategy in the golf equipment business has ... Continue Reading
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Browse through the new-and-improved Brand Insight Blog and you’ll find deep, insightful content that’s packed full of practical advice, ideas and examples. It’s all original content. Since 2007 I’ve been sharing my knowledge that will help you launch a new brand or boost your existing business. I answer some of the most fundamental questions, like “what is branding?” I also delve into other important marketing topics like website conversion, digital advertising, marketing strategy vs. tactics, content marketing, naming, and graphic design.
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