BNBranding Blog

BRAND INSIGHT BLOG

An insightful, creative branding blog that will change the way you think about marketing.

Most branding blogs are written for branding professionals and corporate marketing execs. This one’s different. The Brand Insight Blog has deep, insightful content packed full of practical advice and ideas that you can put to work immediately in your small business.

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balance your marketing tactics and strategy with BNBranding

The Yin & Yang of Marketing – Are your efforts in balance?

In Eastern philosophy yin yang represents the concept of duality. Two halves working together toward wholeness and harmony. It’s the dance of opposites — where seemingly contrary forces are actually complementary. Like marketing strategy and tactics.   “Wholeness” in marketing — ie optimal results — is only achieved when you strike that delicate balance between the two. When the marketing tactics flow naturally…

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