- Marketing strategy in the golf equipment business: Parity vs “kickassery.” - I just bought a new driver. Not a two-year-old discounted driver, but a shiny new model from one of the biggest brands in golf. I did it for several reasons, none very rational: It's been 8 years since I purchased a new club. I was due. I deserved it. A client of mine in the golf industry couldn't shut up about this club. And he gave me a deal. I couldn't find any consistency with my current driver. It was market research for this article. It had nothing to do with distance. I had enough distance with the old driver. Just couldn't find the fairway. Which brings me to the topic at hand: Marketing strategy in the golf equipment business has ... Continue Reading
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