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- Strategic listening and consumer insight – Small business market research - I’m a big proponent of small business market research. For me it's insight first, THEN execution. Insight is the foundation of every ground-breaking idea in history. Insight drives the strategy that directs the execution that produces results. I’ve seen how research insight leads some brands in profitable new directions, and others back to their roots. I’ve seen, first hand, how it can be integrated seamlessly into the operations of a rapidly-growing start-up. And I know that some of the greatest ad campaigns of all time were built on tidbits of information from surveys and focus groups. Can you say, “Got Milk?” But I’ve also done my share of marketing campaigns based on nothing more than gut instinct and the client’s ... Continue Reading
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Creative marketing insight that could transform your business.
Browse through the new-and-improved Brand Insight Blog and you’ll find deep, insightful content that’s packed full of practical advice, ideas and examples. It’s all original content. Since 2007 I’ve been sharing my knowledge that will help you launch a new brand or boost your existing business. I answer some of the most fundamental questions, like “what is branding?” I also delve into other important marketing topics like website conversion, digital advertising, marketing strategy vs. tactics, content marketing, naming, and graphic design.
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I’m a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. I’m also an ad agency veteran and owner of BNBranding. What’s my story? Read more about me » For Branding FAQs Click here. Connect with me on LinkedIn.