- Absolutely better branding – What you can learn from a strong shot of vodka. - Chocolate vodka? Dill pickle vodka? Bacon flavored vodka? Cinnamon Roll Vodka? Smoked Salmon Vodka. I kid you not. Seems like there's a new flavor-of-the-day every time I visit a liquor store. Ten years ago there were basically only four or five choices of vodka. Now every brand has a dozen different whacky flavors. Where'd the vodka flavored vodka go? It's great news for mixologists, but a bit overwhelming for the average consumer. And it poses huge challenges to marketers who are trying to succeed in this newly crowded space. Doesn't matter if it's vodka, gin, whiskey or rum, the marketing strategies for alcoholic beverages are getting more and more involved. So here's some advice, based on one of the classic ... Continue Reading
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