Don’t miss a single post. Sign up is free and your email is confidential.

Latest Post:

 
  • brand strategy from BNBranding bend oregon Brands that are built to last. (Jim Collins on brand values) - Built To Last, by Jim Collins, is commonly known as one of the most influential business books ever written. It’s on every consultant’s bookshelf and should be required reading for any executive, business owner or budding entrepreneur. It’s also one of the best branding books you’ll ever read. You have to read between the lines though, because Collins never used the words “brand” or “branding.” Back in 1994 it just wasn’t on his radar. Collins and his co-author Jerry Porras focused instead on “visionary” companies and compared them, head-to-head, with not-so-visionary competitors. It's a how-to book on building an iconic brand. They found that “core ideology” is a common element of success among all visionary companies. Those organizations have strong, ... Continue Reading
 

Most Popular Posts:

 
 
 

John Furgurson, author of a branding blog

Creative marketing insight that could transform your business.

Browse through the new-and-improved Brand Insight Blog and you’ll find deep, insightful content that’s packed full of practical advice, ideas and examples. It’s all original content. Since 2007 I’ve been sharing my knowledge that will help you launch a new brand or boost your existing business. I answer some of the most fundamental questions, like “what is branding?” I also delve into other important marketing topics like website conversion, digital advertising, marketing strategy vs. tactics, content marketing, naming, and graphic design.

I promise, the content is thoroughly researched and covers a wide variety of topics that can help your branding efforts. So dig in. For the most popular posts, click here. For more about my experience, click here.

I’m a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. I’m also an ad agency veteran and owner of BNBranding. What’s my story? Read more about me » For Branding FAQs Click here. Connect With Me on Social Media

Knowledge is nice, and there’s a lot to learn from a top 100 branding blog. But sometimes you need more than just information. You need hands-on help from an experienced marketing expert. Call me. 541-815-0075.

 

 

We’ll send you new articles and branding tips. Sign up is free and you email is confidential.