- The Allure of Ecommerce (4 reasons why small retail brands often fail at online sales) - These days, everyone wants a piece of the Ecommerce action. I understand the temptation... There are many stories circulating about the demise of brick and mortar stores and the rise of the bricks and clicks model. It's a shiny penny that many can't resist. But if brick and mortar retail is the heart of your brand, you better be careful when it comes to ecommerce. First of all, the tales of retail armageddon are greatly exaggerated. According to The Economist, only 10% of all products sold in America in 2017 were sold through online retailers. So if you have a retail store, don't give up. Ninety percent of all the stuff in the world is still being sold though brick and mortar ... Continue Reading
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