- What do great brands have in common? - What are the common attributes of the world's greatest brands? And more importantly, what can the average business owner, entrepreneur or marketing director learn from the greats? I could have done a listicle on the subject: "5 things that great brands have in common." But that would have been lame... the form of the content would have been contrary to the first, most common attribute that great brands share: Differentiation. Great brands are highly differentiated from the competition. Brands like Ikea, Whole Foods and Nike play by their own rules. They break the preconceived notion of function, service, style or culture and catch the competition off guard. That's how they establish leadership positions. Under Armour has risen past Adidas and ... Continue Reading
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