- Four Ingredients of Great Brands – Learning from breakfast cereal and a four-buck burrito - Branding is a popular topic in the business press these days. Unfortunately, coverage of companies like Tesla, Nike and Virgin, make it sound as if Branding is a discipline reserved only for Fortune 500 companies and globe-trotting billionaires. Small-business branding is often overlooked. Let me set the record straight on that: It’s entirely possible to build a successful brand without a million-dollar marketing budget or a cadre of high-paid consultants. Many small-business owners do it intuitively. They build a successful business, step by step, year after year, and eventually a great brand develops. It does not happen the other way around. You can't just come up with a nice name a great logo and expect the business to become a successful ... Continue Reading
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Browse through the new-and-improved Brand Insight Blog and you’ll find deep, insightful content that’s packed full of practical advice, ideas and examples. It’s all original content. Since 2007 I’ve been sharing my knowledge that will help you launch a new brand or boost your existing business. I answer some of the most fundamental questions, like “what is branding?” I also delve into other important marketing topics like website conversion, digital advertising, marketing strategy vs. tactics, content marketing, naming, and graphic design.
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I’m a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. I’m also an ad agency veteran and owner of BNBranding. What’s my story? Read more about me » For Branding FAQs Click here. Connect with me on LinkedIn.