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  • what great brands have in common Patagonia What do great brands have in common? - What are the common attributes of the world's greatest brands? And more importantly, what can the average business owner, entrepreneur or marketing director learn from the greats? I could have done a listicle on the subject: "5 things that great brands have in common." But that would have been lame... the form of the content would have been contrary to the first, most common attribute that great brands share: Differentiation. Great brands are highly differentiated from the competition.  Brands like Ikea, Whole Foods and Nike play by their own rules. They break the preconceived notion of function, service, style or culture and catch the competition off guard. That's how they establish leadership positions. Under Armour has risen past Adidas and ... Continue Reading
 

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John Furgurson, author of a branding blog

Creative marketing insight that could transform your business.

Browse through the new-and-improved Brand Insight Blog and you’ll find deep, insightful content that’s packed full of practical advice, ideas and examples. It’s all original content. Since 2007 I’ve been sharing my knowledge that will help you launch a new brand or boost your existing business. I answer some of the most fundamental questions, like “what is branding?” I also delve into other important marketing topics like website conversion, digital advertising, marketing strategy vs. tactics, content marketing, naming, and graphic design.

I promise, the content is thoroughly researched and covers a wide variety of topics that can help your branding efforts. So dig in. For the most popular posts, click here.

Knowledge is nice, and there’s a lot to learn from a top 100 branding blog. But sometimes you need more than just information. You need  hands-on help from an experienced marketing expert. Call me. 541-815-0075.

I’m a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. I’m also an ad agency veteran and owner of BNBranding. What’s my story? Read more about me »   For Branding FAQs Click here.  Connect with me on LinkedIn.

 

 

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