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  • new approach to website design A new approach to website design – What’s the big idea? - I grew up on the creative side of the advertising industry. In that world, big ideas produce big bucks. Agency creative teams toil endlessly to come up with the spark of an idea that can be leveraged into a giant, category-busting campaign. When it comes to winning new accounts, ad agencies pit their ideas, head-to-head, with the big ideas from competing agencies. Winner takes all. In that business, big ideas are the currency of success. Big ideas are also the bread and butter of the start-up world. Entrepreneurs and VCs are constantly searching for innovative, disruptive ideas that solve a problem, attract venture capital and produce teaming hordes of 28-year old billionaires. And in Hollywood, producers are aways searching for high-concept ... Continue Reading
 

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John Furgurson, author of a branding blog

Creative marketing insight that could transform your business.

Browse through the new-and-improved Brand Insight Blog and you’ll find deep, insightful content that’s packed full of practical advice, ideas and examples. It’s all original content. Since 2007 I’ve been sharing my knowledge that will help you launch a new brand or boost your existing business. I answer some of the most fundamental questions, like “what is branding?” I also delve into other important marketing topics like website conversion, digital advertising, marketing strategy vs. tactics, content marketing, naming, and graphic design.

I promise, the content is thoroughly researched and covers a wide variety of topics that can help your branding efforts. So dig in. For the most popular posts, click here.

Knowledge is nice, and there’s a lot to learn from a top 100 branding blog. But sometimes you need more than just information. You need hands-on help from an experienced marketing expert. Call me. 541-815-0075.

I’m a brand strategist, creative director, copywriter and published author living in the very livable town of Bend, Oregon. I’m also an ad agency veteran and owner of BNBranding. What’s my story? Read more about me » For Branding FAQs Click here. Connect with me on LinkedIn.

 

 

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