- The Yin & Yang of Marketing – Are your efforts in balance? - In Eastern philosophy yin yang represents the concept of duality. Two halves working together toward wholeness and harmony. It's the dance of opposites — where seemingly contrary forces are actually complementary. Like marketing strategy and tactics. "Wholeness" — ie optimal results — is only achieved when you strike that delicate balance between the two. When the marketing tactics flow naturally from the strategy. If your marketing efforts are predominantly tactical, without adequate strategy, you'll be throwing money at ill-conceived tactics. Ready, fire aim! If it's tipped the other direction, you'll spend all your time preparing, planning and aiming, without pulling the trigger. When you employ both halves of the marketing equation you can touch a glorious chord of emotion while still ... Continue Reading
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