The best brands are symbolic. Magnetic. Emphatic. They don't just stand out, they stand up.


What does it take to turn an average business into an iconic brand? Insight to spot opportunities, conceive ideas and develop a decisive strategy. And, of course, execution… One without the other is like a Ferrari without a throttle.

Insight is the foundation of every ground-breaking idea in history. Insight drives the strategy that directs the execution that produces results. But insight alone doesn’t guarantee success. Consultants often deliver insightful strategies, but they don’t execute anything. Graphic designers, on the other hand, focus only on execution. With BNBranding you get a sensible combination of both.

Strategic Insight + Creative Execution = Tangible Results.

No bones about it… You’re in business to make money. You need a branding firm that produces results. To that end, we focus on three fundamentals: Relevance. Credibility. Differentiation. It’s not easy to differentiate yourself in a credible, meaningful way. But you have to. If you want to build a brand, you have to cover those fundamentals in everything you do. We can show you how.


Turn on the creativity. Bathe in new ideas and brighten up your outlook on business.


Everyone needs fresh perspective once in a while. Because you’re too close to it. Too stuck in the day-to-day.

With BNBranding insight and energy will infuse your team and shed new light on your marketing efforts. And it’s not just big, creative ideas… you also get strategic thinking, expert execution and painstaking follow-through. Because we believe in craftsmanship. We believe that results often come down to fine tuning and minding every detail.

For us it’s not about impressions and just “getting your name out there.” It’s about telling the right story in the most creative way. Chances are, you’re sharing facts, not telling stories. And they might not even be the right facts. A good, strategic branding firm will help you hone in precisely on what to say, and how to say it.

“Vision without action is a just a daydream. Action without vision is a nightmare.” – Japanese proverb

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Make the call. The first inspirational meeting is free.

Golf Industry Marketing & Advertising - GNL Golf

John Ford has been a client for 11 years. He calls whenever he’s looking for inspiration or fresh perspective on some new aspect of his business. We’ve done his brand identity, website, content marketing, direct response, point-of-purchase (right) print advertising and now we’re helping him launch a new start-up business.

“I love learning, and I dive into subjects head first, including marketing. It’s kind of an obsession of mine,” Ford said. “I’ve worked with big-name marketing guys and branding firms across the country, and John Furgurson is my go-to guy.”

“We get frustrated with each other sometimes because we don’t think alike. At all. I’m very analytical. But he always has good ideas. Always produces. Always delivers what he says he’s going to. And damn… some of the work he’s done for me is just brilliant. We have more leads, more people walking in, than we’ve ever had before.”

BN Branding


This is business - where you grow or die. You need results. Nuts and bolts. Dollars and sense.


We make CFOs smile. Because our brand of marketing makes good business sense.

We’re not just thinking creatively about your next ad campaign. We’re thinking creatively about your entire business model. Because we’ve seen how marketing initiatives can effect operations, production, HR, logistics and yes, even finance. For better or worse.

We work within realistic budget parameters and set tangible, accountable goals. So we’re not just throwing money at the problem. And we’re not generating leads that translate into no real revenue. Everything we do is based on three branding fundamentals: Relevance, credibility, and differentiation. We help our clients move the needle on all three counts. And when that happens, the bottom line always looks good.


“As a CFO, I’m pretty leery of branding firms. Most of them just end up costing the company a lot of money, without any measurable results. But, I guess that’s not always true. John Furgurson has a good head for business and he grasps the importance of results. Does he hit a home run every time? No. But it’s getting more and more measurable all the time. Plus, he looks for ways to save money, not just spend it. I wish we would have spent more money with John, instead of some of the other folks out there.”

Carl Rigney

CFO of High Plateau Ventures

Want tangible results? Here are a few dramatic examples of what we have accomplished:

Email campaign for the High Desert Museum produced a 520% increase in click-through rate from their previous best. New ad buy increased exposure while saving the non-profit museum more than $15,000 a year.

Business-to-business marketing initiative increased ad revenues for Azure’s bi-monthly magazine more than 300%.

New name, new brand identity and new advertising for Widgi Creek Golf Club produced a 210% increase in memberships in a highly competitive golf market.

Sales incentive program for a $30 million manufacturing company boosted morale and increased sales 26% in just two years.


Make the call. Get results: 541-815-0075. The first inspirational meeting is free.


Cut left. Pivot right. Pass on the corners and leave everyone in the rear-view mirror.


In business, things seldom turn out exactly as planned… Markets change, people leave, products evolve, but Brands endure.

If you need to change directions it pays to reflect on your passion and on the heart of your brand. This is not navel-gazing, it’s crucially important strategic thinking that you probably missed the first time.

PW brandWe can help with insight on your key messages, audience, competition, products, value proposition and brand stories. Once we have the new brand strategy clearly mapped out, we help you execute your marketing plan in amazing new ways.

Every case is different, but execution sometimes starts with a name change or a new website with sharper, more relevant messages and much higher conversion rates. Often we include online videos that help reframe the discussion. Social media campaigns can help, as well as new packaging and traditional advertising.

The solutions change, but the results are the same… When we’re done, your company will be heading in a new direction based on a fundamentally sound brand.


Branding in the Natural Foods Industry - Laird Superfood Inc.

Laird Superfood is a recent start-up that’s experiencing explosive growth. We helped them with an investor pitch, trade advertising, packaging design, message development and printed sales materials.

“In this sort of crazy, fast-paced environment, you need people who can jump right in and get stuff done,” said Paul Hodge, CEO. “John has a lot of experience in the natural foods industry, so he’s been a great resource for us. He helped us get established with our first national distributor, and things have just exploded from there.”

“One of the things I really like is, John takes it all in stride,” said Paul Rawlins, VP of Business Development. “We often don’t have the answers he needs, but he figures it out without getting all uptight. He’s not like some of the other advertising people I’ve known, who can be a bit volatile…”

BN Branding


Nervy gets noticed, tweeted, talked up. Timid gets trounced.
The meek don't win market share, cocky bastards do.


It’s better to be offensive to some, than remembered by none.

In business, it’s all a gamble. In order to win big, you have to stick your neck out. Marketing is no different. The campaigns that produce the best results are based on genuine consumer insight and big, bold ideas. They don’t tiptoe around important issues or sidestep major objections. They tackle them head on.

So if you want to just maintain business as usual, and operate under the radar, you’re probably not a good fit for BNBranding. But if you want a branding firm that’s willing to step out and explore bold new approaches to marketing, give us a call. 541-815-0075.


Restaurant Marketing - The Where-To-Eat-Guide

The owner of The Where-To-Eat-Guide wasn’t afraid to offend restaurant owners. He hit them right between the eyes with ads, email, direct mail and printed sales materials that helped him expand his publishing business from Bend, to Portland, to Seattle and eventually Napa.

“I didn’t think I needed a branding firm,” said John Herbik. “I figured I could do a lot of it myself, with just some freelancers. But I need to thank John for his insight on branding and marketing. The stuff he did really got attention. And he was very helpful on my book project.”

Learn more about how to create nervy, memorable brands on the Brand Insight Blog.

BN Branding