The best brands are symbolic. Magnetic. Emphatic. They don't just stand out, they stand up.


What does it take to turn an average business into an iconic brand?

First it takes insight to spot opportunities and develop a decisive strategy.

Insight is the foundation of every ground-breaking idea in history. Insight drives the strategy that directs the execution that produces results.

But you also need expert execution… One without the other is like a Ferrari without a throttle.

With BNBranding you get a sensible combination of both. It’s insight first, then execution. Strategy, then design.


Turn on the creativity. Bathe in new ideas and brighten up your outlook on business.


If you want to grow your business, start by shedding new light on it.

Transformational growth doesn’t just happen. It takes a new perspective and new creative energy.

With BNBranding creativity will infuse your team and cast new light on your entire operation. We don’t just think creatively about your advertising, we think creatively about your entire business model.

The big picture is crucial, because marketing initiatives can effect operations, production, HR, logistics and yes, even finance. For better or worse.


This is business - where you grow or die. You need results. Nuts and bolts. Dollars and sense.


We make CFOs smile. Because our brand of marketing makes good business sense.

No bones about it… You’re in business to make money. You need a branding firm with a disciplined process that produces results. We have that. BNBranding cost effective Branding process

Everything we do is based on three branding fundamentals: Relevance, credibility, and differentiation.

We help our clients move the needle on all three counts. And when that happens, the bottom line always looks good.

It’s a unique combination of big, creative ideas, expert strategic thinking, and painstaking marketing management.

Look… not all marketers are smart business people. And not all business people are good at marketing. We offer a refreshing combo of both. It’s a right-brain/left-brain approach that few branding firms can offer.


“As a CFO, I’m pretty leery of branding firms. Most of them just end up costing the company a lot of money, without any measurable results.

But, I guess that’s not always true. John Furgurson has a good head for business and he grasps the importance of results. His batting average is very good. Plus, he looks for ways to save money, not just spend it. I wish we would have spent more money with John, and less with the other firms we’ve hired.”

Carl Rigney

CFO and franchise owner

Want tangible results? Here are a few examples of what we have accomplished:

Email campaign for a non-profit produced a 520% increase in click-through rate from their previous best. New ad buy dramatically increased reach and web visits while saving the organization more than $15,000 a year.

A branded business-to-business marketing initiative tripled the ad revenues for a bi-monthly magazine in the natural foods industry.

New name, new brand identity and new advertising produced a 210% increase in memberships in a highly competitive golf market.

 Sales incentive program for a $30 million manufacturing company boosted morale and increased sales 26% in just two years.

Make the call. Get results. 


Cut left. Pivot right. Pass on the corners and leave everyone in the rear-view mirror.


Are you facing a painful “pivot”? We can help.

In business, things seldom turn out exactly as planned… Markets change, people leave, products evolve, but Brands endure.

If you need to change direction it pays to reflect on your brand values and your passion. This is not navel-gazing, it’s crucially important strategic thinking that you probably missed the first time.

Every case is different, but we often help with insight on your key messages, audience, competition, products, value proposition and brand narrative. Once we have the new brand strategy clearly mapped out, we help you execute the new plan.

It might start with a name change or a new website. Sometimes we produce videos that help reframe the discussion. Social media campaigns can help, as well as new packaging and traditional advertising.

When we’re done, your company will be heading in a lucrative new direction based on a fundamentally sound brand.



Nervy gets noticed, tweeted, talked up. Timid gets trounced.
The meek don't win market share, cocky bastards do.


It’s better to be offensive to some, than remembered by none.

In business, it’s all a gamble. You might as well go big.

The campaigns that produce the best results are based on genuine consumer insight and big, bold ideas. They don’t tiptoe around important issues or sidestep major objections.

They tackle them head on.

So if you want to operate under the radar and maintain business as usual, you’re probably not a good fit for BNBranding. But if you want a branding firm that will step out and disrupt the market, give us a call. 541-815-0075. It’s surprisingly affordable.