541-815-0075 Are your marketing tactics aligned with your strategy? Your operation? Your brand? Are you struggling to prioritize your tactics and track results?Is your marketing effort out of balance? We can help with a Yin Yang Marketing Assessment. Marketing programs, like people, need balance. It’s a yin yang thing. And balance begins by finding the […]
Strategy & Tactics – The Yin & Yang of Marketing Read More »
Crowdsourcing logo design is a sore subject in the graphic design community. I could easily write 10,000 words and show 1,000 examples of why crowdsourcing is a bad idea. But I’m just going to focus on two practical reasons that you probably haven’t considered… These two ought to be deal breakers for many people who are trying
Crowdsourcing logo design (Getting literal for little.) Read More »
In the 1970’s Al Ries and Jack Trout popularized the concept of positioning strategy. Since then, they’ve written dozens of spin-off books, including Focus, The Immutable Laws of Marketing, Bottom Up Marketing, and even Re-Positioning. Still, you could have a roomful of MBA’s and no two would agree on what positioning really means. Many people
Positioning Strategy — It’s not what you say. It’s what they THINK. Read More »
