Marketing lessons from Sears on the Brand Insight Blog

Marketing lessons from the not-so-surprising failure of Sears

The demise of Sears, once the country’s largest retailer, is replete with valuable marketing lessons for business owners, entrepreneurs, marketing execs and brand managers. When the Sears store in my hometown closed its doors after a 60-year presence in the market, I was not exactly distraught. I bought a few tools there, once upon a

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