Marketing lessons from GM — Will a $30 billion bailout buy them some focus?

The top guns of the American auto industry parked their private jets, piled into their big, luxury hybreds, and headed back to Washington last week. The goal: 50 billion dollars in loans, credit and other forms of bailout money. The second installment of what one reporter called, “a long term payment plan in $35 billion

Marketing lessons from GM — Will a $30 billion bailout buy them some focus? Read More »