Who reads long copy these days? The hungry ones.
I’m really tired of people telling me no one reads anything anymore. “Copywriting doesn’t matter.” “Long copy is dead.” Those are the same Chicken Littles who post headlines on LinkedIn like “Social Media is dead,” “Content Marketing is Dead,” and “Advertising is Dead.” They’re just hype mongers and click-bait peddlers. A prospect recently told me […]
Who reads long copy these days? The hungry ones. Read More »