In the world of branding consultants, Scott Bedbury is kind of a big deal… He worked at Nike during the “Just Do It” years. He helped Howard Shultz build the Starbucks brand. His book, “A New Brand World” is a must read in our business. Tom Peters calls him “perhaps the greatest brand maven of …
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.