The Pepsi logo redesign is generating hives of buzz in branding and design circles. It’s not surprising… whenever you start messing around with one of the world’s most recognized commercial icons, people are going to talk. But it’s not like grocery carts are piling up in the beverage isle while soccer moms wax eloquent about …
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.