Absolutely Better Branding Strategies (Lessons from a strong shot of vodka.)
Chocolate vodka? Dill pickle vodka? Bacon flavored vodka? Cinnamon Roll Vodka? Smoked Salmon Vodka. I kid you not. When it comes to marketing strategies for alcoholic beverages, fantastical flavors are all the rage. Seems like there’s a new flavor-of-the-day every time I visit a liquor store. Ten years ago there were basically only four or …
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