5 Things all iconic brands have in common.

Simon Edwards, former Brand Manager at 3M, started a lively online discussion around this question: “What are the common attributes of iconic brands? He opened it up on a LinkedIn Group that includes 4,363 branding consultants, practitioners, creative directors, gurus and wannabes. It was an intelligent, worthwhile discussion that hit all the hot buttons of …

5 Things all iconic brands have in common. Read More »