These two words are NOT synonymous: Logo. Brand.
Here’s something I heard from a young graphic designer recently: “Oh yeah, we’re going to create a new brand for that company. Totally. ” No she’s not. She obviously doesn’t understand the difference between logo and brand. She’s not going to create a brand, she’s going to create a brand identity. There’s a difference. Only …
These two words are NOT synonymous: Logo. Brand. Read More »
