Here’s something I heard from a young graphic designer recently: “Oh yeah, we’re going to create a new brand for that company. Totally. ” No she’s not. She obviously doesn’t understand the difference between logo and brand. She’s not going to create a brand, she’s going to create a brand identity. There’s a difference. Only …
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.