These two words are NOT synonymous: Logo. Brand.

Here’s something I heard from a young graphic designer recently:  “Oh yeah, we’re going to create a new brand for that company. Totally. ”  No she’s not. She obviously doesn’t understand the difference between logo and brand. She’s not going to create a brand, she’s going to create a brand identity. There’s a difference. Only …

These two words are NOT synonymous: Logo. Brand. Read More »