Branding firm BNBranding

5 Things All Iconic Brands Have In Common.

Simon Edwards, former Brand Manager at 3M, started a lively online discussion around this question: “What are the common attributes of iconic brands? He opened it up on Brand 3.0 — a Linkedin Group that includes 4,363 branding consultants, practitioners, creative directors, gurus and wannabes. It was an intelligent, worthwhile discussion that hit all the …

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