Secondary Reality (Alternative facts in natural foods marketing)
“Those marketing guys aren’t dealing in reality.” I’ve heard that one before from sales guys, engineers, CFOs, CEOs and COOs. To which I say, “Damn right.” If the marketing team dealt only in reality the operations team wouldn’t have an operation. The finance guys wouldn’t have profits to count. The Human Resources department wouldn’t need more …
Secondary Reality (Alternative facts in natural foods marketing) Read More »
