A client recently asked me if he should run some comparison ads. It’s a good question, and the answer depends on a variety of factors. There are many examples of successful comparison ads. Back in the 70’s and 80’s the most talked-about battle of the brands was between Coke & Pepsi. The Cola war is …
Microsoft TV spots
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.