Clarity is the key to many things… Marriage, international relations, politics and parenting would all benefit from more clarity. But let’s stick to the subject at hand; Clarity in business communications. Business owners and marketing people face an ongoing war of clarity vs. confusion. Simplification vs. complication. Persuasion vs. nonsense. Straight talk vs. bullshit. Doesn’t …
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.