Sometimes the most powerful branding case studies fall into the “what NOT to do” category. Take, for instance, logo contests. Specifically, a logo contest from the Australian Ministry of Tourism. It’s a big deal down under. This isn’t some neighborhood non-proft looking for a new logo for their email newsletter. This is a multi-national tourism …
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.