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Under Armour marketing — Sailing into a big, blue ocean of opportunity.

Kevin Plank, founder and former CEO of Under Armour, likes to tell the story of his origin as an entrepreneur. And it always revolves around focus… “For the first five years we only had one product; Stretchy tee shirts,” Plank said.  “Great entrepreneurs take one product and become great at one thing. I would say, …

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