visual cliches Brand Insight Blog

How stock photos sabotage your brand image – Beware of visual clichés.

Every business needs photos… (Your brand image can’t be built on words alone.)  Unfortunately, most people turn immediately to free stock photo sites. Doesn’t matter if the images are for the website, ads, sales materials, email campaigns, social media posts or powerpoint presentations, they go to the same source every time. The problem with cheap …

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