When it comes to belt tightening, most marketing managers have it all wrong. The minute the boss gives them the bad news… “gotta cut your marketing budget” they go straight to the list of tactics and start chopping off the bottom of the spread sheet. Not a smart trimming around the ears, a military-style buzz cut… …
how to save money on marketing
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.