Let me tell you a story that illustrates the shortcomings of the typical golf industry marketing strategy… I just bought a new driver. Not a two-year-old discounted driver, but a shiny new model from one of the biggest brands in golf. I did it for several reasons, none of which were rational: • It’s been …
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.