My annual Christmas shopping excursion always eventually leads me to one place: Powell’s Sweet Shop. To me, it’s the ultimate example of successful retail branding. (And it’s not even called Powell’s any more) Ben & Jerry’s has a lot of appeal in the summertime, but Powell’s resonates with me on a completely different level. To …
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.