I’ve been writing the Brand Insight Blog regularly since 2007. The single most popular post I’ve ever written focuses on the difference between marketing strategy and marketing tactics. Thinking and planning vs. doing and implementing. Seems there’s a some confusion there, to say the least, about the definition of tactics and strategy. For example, I …
career in marketing
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.