Naming, rebranding, and the role of your brand origin story.
Origin stories are big business in Hollywood. Millions of people pay top dollar at the box office to get the back-story on their favorite superhero or sci-fi villain. (The Joker grossed $849 million in just two months.) Unfortunately, brand origin stories are highly underrated and underutilized in the business world. Let’s say you’re involved in […]
Naming, rebranding, and the role of your brand origin story. Read More »