I am not stupid. I can connect the dots pretty well when it comes to concepts, jokes, images and nuances of commercials, print ads or social media posts. And yet, I often find myself scratching my head saying “HUH?” Which is, unfortunately, one of the worst words in marketing. Here are a few others that I’ve …
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.