path to marketing success

Who reads long copy these days? The hungry ones.

I’m really tired of people telling me no one reads anything anymore. “Copywriting doesn’t matter.” “Long copy is dead.” A prospect recently said he didn’t want professionally-written web copy because, “no one reads it anyway.” He insisted that “People go to a site looking for something very specific. They don’t want to read, they just want to …

Who reads long copy these days? The hungry ones. Read More »