Strategy & Tactics – The Yin & Yang of Marketing

 

541-815-0075

Are your marketing tactics aligned with your strategy? Your operation? Your brand?​

Are you struggling to prioritize your tactics and track results?Is your marketing effort out of balance?

We can help with a Yin Yang Marketing Assessment.

Marketing programs, like people, need balance. It’s a yin yang thing. And balance begins by finding the truth about your current marketing efforts.

So stop guessing. Get the truth you need to achieve marketing harmony.

We’ll assess your marketing plan, study your tactics, and dive into any strategy documents you may have. Then we’ll provide a coaching session where we deliver a clear, decisive plan on how to balance your efforts with a harmonious combination of strategy and tactics.

It’s an easy, risk-free way to get the answers you need from a team of seasoned marketing professionals.

Schedule your personalized, YinYang Assessment today and get the insight you need to align your strategy and tactics.

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Apprentice Package

Get the insight you need to align your strategy and tactics.

$589.95

• Marketing Strategy Assessment. Review of your current marketing strategy to determine how it stacks up against your competitors. 
• Tactical Plan Review. Analyze the list of your current marketing tactics along with the budget to determine the most cost-effective solutions.
• Yin/Yang Alignment Roadmap. This deliverable will show you exactly where your strategy and tactics are aligned, and where they go wrong.
• Accounting and critique of your creative assets. Assess the execution of your marketing tactics. Graphic elements, copywriting, videos, music, photos and key brand imagery.
• 1 hour of personal coaching. I will walk you through our findings answer questions, and provide clear direction on what your next steps are toward marketing success.

Questions? Call us at 541-815-0075

Master Package

Get the insight you need to align your strategy and tactics PLUS lots more

$949.95

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• Marketing Strategy Assessment. MBA-level review of your current marketing strategy to determine how it stacks up against your competitors. 
• Tactical Plan Review. Analyze the list of your current marketing tactics along with the budget to determine the most cost-effective solutions.
• Yin/Yang Alignment Roadmap. This deliverable will show you exactly where your strategy and tactics are aligned, and where they go wrong.
• Accounting and critique of your creative assets. Assess the execution of your marketing tactics. Graphic elements, copywriting, videos, music, photos and key brand imagery.
• 1 hour of personal coaching. I will walk you through our findings answer questions, and provide clear direction on what your next steps are toward marketing success.
• 30-minutes of follow-up consulting.  One additional phone call for personalized advice on your newly aligned marketing efforts.
• checkBONUS OFFER: The Yin/Yang Website Review – Great websites are a delicate balance of technology, strategic insight, and creativity. We will provide a thorough assessment of your web site vis – a- vis your current strategy and tactical list. Details include copywriting, brand image, messaging and SEO. 

When your marketing efforts are in balance, you will:

• Avoid costly strategic blunders and tactical do-overs.
• Stretch your marketing budget by creating and leveraging the right assets.
• Align your value proposition and marketing messages with your most valuable prospects.
• Improve awareness, brand image and brand loyalty. 
• Increase the ROI from every marketing tactic. 
• Eliminate wasteful tactics and messages that cause confusion.

Here’s what two recent clients have to say about BNBranding:

“I really appreciate the art and craftsmanship of the work they do at BNBranding. Their design work is meticulous and very well thought out. John Furgurson is the consummate professional… always delivers what he says he’s going to deliver. They did my website and some very nice printed sales materials. It’s first rate. I would definitely recommend them.”  

Lisa Slayman

Slayman Cinemas

BNBranding revolutionized how I was positioning my paddle craft invention John took a deep dive into the roots of user preferences for various paddle craft, then helped me recognize a far broader application for my design. The aha! moment in a coffeeshop together was truly remarkable. I will always credit John as the Big Thinker behind what we now call our “crossboat.” 

Michael Grant 

Kittigan Crossboats

An unbiased, outside perspective makes all the difference.

Don’t ask your in-house team how things are going. Ask us instead. We’ll tell you if your strategy and tactics are in alignment. We’ll gladly report that your ads are spot on, or your video production is a true tear jerker.​

But we’ll also call a spade, a spade.

If your website is way off base, we’ll give you specific list of to-dos that’ll make it better. If your value proposition doesn’t resonate with the target audience, you need to know that. If your social media posts are coming out of left field, we’ll tackle that one too.

I promise you this… You will have new insight on what’s working, and what’s not working. And you’ll have an actionable plan that you can implement, so you can eventually achieve complete marketing enlightenment.

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Schedule Your Personalized, YinYang Assessment today.

Apprentice Package: $589.95

Master Package: $949.95

Copyright 2018,  BNBranding  |  541-815-0075

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