Enough, already, with the exclamation punctuation in advertising.
I’m an advertising guy… a copywriter from way back. We’re not nit-pickers when it comes to grammatical details like sentence structure and perfect punctuation in advertising. Case in point: Got Milk? (That idea, at first, was “do you have milk?”) The copywriter made the idea better by bending the rules of grammar. So we’re not
Enough, already, with the exclamation punctuation in advertising. Read More »