BNBranding's Brand Insight Blog

Enough, already, with the exclamation punctuation in advertising.

I’m an advertising guy… a copywriter from way back. We’re not nit-pickers when it comes to grammatical details like sentence structure and perfect punctuation in advertising. Case in point: Got Milk?  (That idea, at first, was “do you have milk?”) The copywriter made the idea better by bending the rules of grammar. So we’re not

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