When Branding outpaces the brand. And vice versa.
First of all, let me address the common confusion around the two “B” words in this article’s headline: Brand and branding. The verb “branding” is often mistakenly associated with logo design. You’ll hear someone say, “Oh, we’re going through a complete re-branding exercise right now,” which in reality is nothing more than a refresh of the …
When Branding outpaces the brand. And vice versa. Read More »
