Everyone’s talking about “big data” and how data-driven marketing is the holy grail of marketing. There’s no doubt, big companies have more data to work with than ever before. And that data often contributes to successful marketing initiatives. But it can also be a drag. Here’s an analogy: Thanks to new technology, golfers can now …
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.