“Those marketing guys aren’t dealing in reality.” I’ve heard that one before from sales guys, engineers, CFOs, CEOs and COOs. To which I say, “Damn right.” If the marketing team dealt only in reality the operations team wouldn’t have an operation. The finance guys wouldn’t have profits to count. The Human Resources department wouldn’t need more …
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.