Let’s talk about one of the most popular marketing metaphors of all time; The Marketing Funnel. Sales funnels, marketing funnels and conversion funnels are ubiquitous in the business world. It’s an idea that dates back a hundred years, and it goes like this: At the top of the marketing funnel you have all these …
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.