Never underestimate the lingering power of brand identity design. Decades after you’ve completed that all-important yet usually undervalued project, your brand identity will either be a tremendous asset to your business, or an anchor that continually drags you down. It’s like the good, the bad and the ugly. If not for the ugly, design firms …
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Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.