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Back to Basics (A working definition of Branding and Brand)

You say tomato, I say tahmahto. He says branding, she says marketing. No doubt, the language of marketing and branding can be very confusing. It has been for more than 50 years… An article in the Journal of Marketing way back in 1969 cited a clear problem with the imprecise, vague and misleading language of …

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