In the 1970’s Al Ries and Jack Trout popularized the concept of positioning strategy. Since then, they’ve written dozens of spin-off books, including Focus, The Immutable Laws of Marketing, Bottom Up Marketing, and even Re-Positioning. Still, you could have a roomful of MBA’s and no two would agree on what positioning really means. Many people …
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.