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These two words are NOT synonymous: Logo. Brand.

Here’s something I heard from a young graphic designer recently:  “Oh yeah, we’re going to create a new brand for that company. Totally.”  No she’s not. She obviously doesn’t understand the difference between logo and brand. She’s not going to create a brand, she’s going to design a brand identity. There’s a difference! Only a …

These two words are NOT synonymous: Logo. Brand. Read More »