Differentiation vs. Distinctiveness – What’s more important for marketing?
Marketing professors, gurus and know-it-all social media commentators love arguing over the latest marketing terms, like differentiation vs. distinctiveness. Some say “forget about differentiation, now it’s all about distinctiveness.” Give me a break. How could differentiation possibly be bad for business? The two terms are almost synonymous. You say tomato I say tomahto. If you […]
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