Apparently, I have peasant feet. At least that’s what the nice sales person at REI told me as I was buying a pair of Keens. That comment inspired me to use that brand as a good branding case study. Here’s how the story goes… Back in medieval Europe, peasant’s feet were short and stubby, with …
brand case study
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.