I’m always amazed by business owners and CEOs who spend considerable time and money building a brand, only to neglect the most important component of their brand: Their people. If you want to build a great brand, it’s wise start on the inside and work your way out. Seriously. If you can’t convince your employees …
better brand names
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand. My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.