How to differentiate your company — Disruption as a branding discipline
The word for the day is Disruption, with a capital D. That’s the easiest way to differentiate your company from the competition. Be Disruptive! Unfortunately, in our society there’s a stigma against all things deemed disruptive. When we’re in elementary school we learn to not be disruptive in class. Or else! Sit still in church and …
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