What you can learn from a good, strong shot of Vodka. The first rule of advertising is this: Never take the same approach as your closest competitors. If you want to differentiate your brand, you have to think “different.” Contrarian even. ”Here’s how: • Even if you’re selling the same thing, don’t make the same …
Absolut brand. Vodka advertising
Get a shortcut to
better brand names.
Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand.
My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.