The marketing of Sears BN Branding

What do they mean by “content”?

I hate to say it, but the marketing world is teeming with nonsensical acronyms, vague industry jargon and just plain bullshit. Even the simplest words can be misused and misconstrued. Take the word “content,” for example. It’s kinda like the term “marketing.” Everyone has a different idea of what it means. It depends on the […]

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