Brand strategy: Put some meat in your marketing messages.
Every year, millions of dollars are wasted on advertising that is well-produced, but not very well thought-out. No brand strategy. No meat. Like the stereotypical supermodel… pretty to look at, but there’s just no substance there. A few years ago I was talking with a restauranteur about this very subject. He had retained an ad […]
Brand strategy: Put some meat in your marketing messages. Read More »