Rule #1 for advertising a golf destination:  Try not to turn people off.

I seldom use the Brand Insight Blog to critique ads. It’s just too easy to nit pic the details like an idiotic headline or the lazy use of stock photography. But some years ago I saw an ad in Golf Digest that continues to set the bar for what NOT to do when advertising a …

Rule #1 for advertising a golf destination:  Try not to turn people off. Read More »